SEO FOR BEGINNERS 2021, SEO FOR DUMMIES 2021 , FREE BLOGGING SITES TO EARN MONEY , ETSY SEO GUIDE 2021
SEO FOR BEGINNERS 2021, SEO FOR DUMMIES 2021, FREE BLOGGING SITES TO EARN MONEY, ETSY SEO GUIDE 2021, SEO FOR DUMMIES PETER KENT . SEARCH ENGINES FOR DUMMIES
HERE we will discuss briefly about SEO for beginners 2021 AND how to start FREE BLOGGING SITS TO EARN MONEY
SEO FOR BEGINNERS 2021, ETSY SEO FOR BEGINNERS
WHAT IS SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES?
mainly to people who are looking for a a career in SEO marketing as well as
digital marketing almost all people using the Internet are very familiar and are
making use of search engines to look for anything that is promising and is worth
searching for to be more precise up to 93 percent of online experiences usually
begin by using a search engine so
LET US DIVE INTO SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES?
this will be your one-stop solution for SEO FOR BEGINNERS 2021 marketing but before we get any
further, with this session let's take a a quick look at the agenda first we'll say
why do you need a search engine optimization or SEO and then we'll take
a look at what exactly SEO is or search engine optimization( SEO FOR BEGINNERS 2021) is then we'll\
take a look at the types of SEO that is present and moving further to the discussion
will also see how does a search engine work what are the different tacticS AND TOWARDS THE FREE
BLOGGING SITES TO EARN MONEY and the method that is required to get a proper
SEO optimization and then we'll see how to optimize keywords title optimization
Different tools that are required for SEO marketing AND FOR SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
and then we'll take a look at the guidelines and with this will end the session as well so these are the
topics that we'll be covering in this blog guys so
FIRSTLY WE''LL SEE WHY WE NEED SEO , SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
well SEO is one of the top digital marketing channels used to generate
traffic onto your website this marketing the channel is also very important because
it is not only the search engines but also, it is about having a good SEO
which improves the user experience and eventually, the website traffic ,free blogging sites to earn money
so what does it have to do with your business imagine you have your own company and
you're just surfing through the internet what could be the best way to increase
the traffic to your website and the the simple answer to this would be SEO
almost all websites need optimization in order to rank on Google or a CRP be this
search engine result pages so in short if I have to say about SEO I would say
that you need SEO services because it will help send the right signals to
search engines and also push your website up the list of results which
help in ranking in the first spot well lots and lots of people search for
things right that traffic can be extremely powerful for a business not
only because there's a lot of traffic but also there's a lot of very specific
and high intended traffic directed towards your website now what exactly do
Do you think works for driving traffic from search engines
WHY SEARCH ENGINES ARE VERY IMPORTANT SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
people are searching for any manner of things directly related to
your business beyond that your prospects are also searching for all kinds of
things that are loosely related to your business these represent even more
opportunities to connect to those folks and help answer that query solve that
problems and become a trusted resource for them regardless of what search
engines you use search results are constantly changing in recent days so
Google particularly has updated a lot of things surrounding how they rank
websites by way of lots of different animal names recently and a lot of
the easiest and cheapest way to get your pages to rank in search results have
become extremely risky in recent days so
HOW DOES IT WORK SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
how does Google determine which pages to return and
responds to what people search for how do you get all this valuable traffic to
your website if I have to say Google's an algorithm is extremely complex guys I
share some views about anything that is related to this Google algorithm so you
can dive deeper into how Google ranks its site at the end of each section
Google is looking for pages that contain high-quality relevant information about
the searches query so they determine relevance by crawling your website's
content and evaluating whether that content is relevant to what that person
is looking for mostly based on the keywords it contains and also talking
about the quality, it is determined by the number of means and also the quality
of your websites that link to your page and the whole site as well now
surprisingly additional number of elements are being weighed by Google's
algorithm to determine where your site will dry this depends on how
people engage with your site how long did they surf for what action do they
perform and so many other things play a vital role in shaping
your website's traffic and also there's another factor is the speed of your
site how long does the loading speed take and is it mobile-friendly and how
much unique content you possess if it's a low-value content or it's a duplicate
content and so many other things so there are mainly hundreds of ranking
factors that affect Google's algorithm because you
get the response searches and also they're constantly being updated and
refined by this process and surprisingly you don't have to be a search engine
scholar to rank for valuable terms in search results we'll walk you through
the proven repeatable and best practices for optimizing a website for a search
that can help you drive traffic to your website so this was about why you need
search engine optimization for your
website moving on we'll see
WHAT EXACTLY IS SEO ,SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
search engine optimization which is often called SEO is a
process of increasing the quality of your website traffic the major search
engines like Yahoo Google Bend all have primary search results here the web
pages are displayed and ranked based on what the search engine selects as the
most relevant following the context SEO helps websites achieve a
better ranking on the search engine result pages that is a CRP
when prospects search for a particular keyword related to your products or
services thus this increases the quality and the quantity of traffic on your
website through organic results SEO is also, the process that organizations go
through to help make sure that their the site ranks high in the search engines
for relevant key phrases and keywords now let's say for example if you have an
article on what is digital marketing in order to get your content in front of
the right people you want to try to optimize your blog post so that it will
show up on the top results for anyone who searches for the phrase or keyword
what is digital marketing or digital marketing there are so many benefits of
using SEO for your business by improving your SEO you can work to expand your
visibility on search engines this will eventually, help you reach and engage
more potential customers and also you can create more engaging and effective
SEO focused content will in turn increase your chances of bringing in
more targeted organic traffic and also I would also put up cross this point
search is a big source of traffic so here is the most breakdown report as you
can see her 60% of all the traffic on the web starts with a simple google
search and if you add together traffic from other popular search engines like
Yahoo Bing YouTube 70% of traffic actually
originates from a search engine now let's say for example if your company is
an e educational site according to Google around 3 lakh people search for online
training every single month this might be even more but yeah considering the
the first result in Google that gets around 20% of all the clicks that is 22,000
visitors to your website each month if you show up at the top but let's qualify
this how much are those visitors worth the average advertiser for that search
phrase spends up to $1.00 per click which means that the web traffic of
22,000 visitors are worth roughly 22,000 dollars a month and that's just the
search phrase guys if your site is SEO friendly then you drank four hundred or even thousands of
keywords in other industries like real estate insurance and all other parts of
digital marketing the value of search engine traffic is significantly higher
we even have something called organic and paid traffic organic traffic is
something that has got out of the content that you create and how you
market it whereas paid traffic is you're pushing them so that people can see it
and get more traffic out of it okay so this was about SEO
now that you've understood how it works
let's talk about certain myths about SEO optimization so there's this famous myth
seen that SEO is all about optimizing Google but the reality is it's not more
platforms like Yahoo Benj and so on also depend on your business so yeah SEO is
not only about authorizing Google another method is you should pay for
traffic to attain SEO this process is called blackhat in digital
marketing it's not about only SEO so this was a few myths about SEO now that
you've figured out how SEO works let's understand how digital marketing came
into existence its roots and how its branches spread out that is the history
of SEO search engine optimization is considered as a millennial it is
believed that SEO was first born in the the year 1991 during the span is when the
world's first website was also launched that is www that is worldwide web this
led to the launch of any such websites that crowded the Internet
SEO very much revolves around Google today so however the practices that we
know as SEO predates the world's most popular search engine which
was co-founded by Larry Page and Sergey Brin but although when I said it was
first started in the year 1991 the story of SEO officially began a bit later
around 1997 guys so there are a few series of events that would justify the
evolution of SEO so in the year 1993 search engine excite was launched first
by the Stanford students so there were six students of Stanford who had
been developing the search engine called excite and also in the same here in the
month of June worldwide wanderer was launched which
was later coined to Windex and in the same year Ali Wehbe was introduced this
the site allows the owners to submit their own pages this is something interesting
and also something new in the field of SEO at that point also correspondingly
in the year 1994 yahoo vista Lycos search engines were also created so i
think most of them know what yahoo is vista I think everybody might know it
also in the year 1995 look smart excite Alta Vista
were created look smart is a search advertising content management and
online media company it provides search machine learning and chatbot
technologies so this was created in the the year 1995 and also in the year 1996 the
initiation of backrub was started even this is a search engine and also in the
the year 1997 MSN search engine was built and Google was launched so yeah this was
way back before we had Google as a registered domain so now we know that
SEO and Google stand right now right so ever since Google was created it wasn't
an easy task to move from a particular domain or to one particular search
engine so Google is a search engine where you can find everything now even a
small piece of information that you need or you want to know something you can
just google it and you'll have the information right away but back then it
wasn't that case but then as Google was launched everything changed so this is
when a CEO had a major twist in the field of digital marketing so yeah this
was about the history of digital marketing hope this satisfies how SEO
came into the picture or SEO came into the mainstream of digital marketing now
moving onto the next topic we have the types of SEO in use we're talking about
DIFFERENT TYPES OF SEO SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
have a wide range of SEO sin use of your notable ones among them are white hat
SEO black hat grey hat let's understand each of them in detail
and also there are a few techniques which also come under this type so
these are not exactly considered as types but yeah we call it techniques
which is on-page SEO off-page SEO and technical SEO now let's start discussing
about it SEO is something that is used to increase the organic traffic on to your website from search
engines so using the right type of SEO you'll be
able to achieve this mighty goal so first on the list we have is a white hat
SEO as the name suggests white hat SEO refers to the most upright
practices adapted by the digital marketers worldwide to help rank your
product high on the search engine result pages or se RT this type is strictly
abided by the Google guidelines so you should follow the guidelines of Google
for better SEO you'll also be able to focus more on the meta tags keywords in
the title and body of the content is also called ethical SEO guys so white
hat SEO is also called ethical SEO it is most widely used practice for publishing
quality content on the website restructuring the links and many more
now talking about the exact definition of white hat SEO this white hat SEO
utilizes the techniques and methods to improve the search engine rankings of a
a website that doesn't run afoul of search engines mainly the Google guidelines it
also focuses on the audience opposed to a search engine guys and people who are
looking for long term investment on their websites rely on white hat
techniques okay so the next one on the the list is black hat SEO so what exactly is
a black hat SEO so this black hat SEO includes certain practices that focus on
finding loopholes in Google's algorithm for ranking a particular content higher
on the search engine result pages so if I have to say or compare a black hat and
white hat SEO black hat SEO is dead opposite to the white hat SEO by this I
mean to say that the practices followed by the black hat SEO are too
against the guidelines provided by
GOOGLE AND ITS ALGORITHMS SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
talking about the techniques that it includes or we
have spam links keyword stuffing cloaking hidden text and links so spam
links are nothing but linking your blogs or over linking your content and keyword
stuffing is something that is required if you are going to write an article off
close to 5,000 or 6,000 words and you are not able to add your keyword
at a particular place, you stuff those keywords at some points so that it gives
up heads up to you tailing that SEO is good cloaking is an SEO technique in
which content presented to the search engine spider is different from that
present to the user's browser this is done by delivering the content based on
the IP address of the user agent HTTP the header of the user requesting page now the next one is hidden
text hidden text I think most of you know the hidden text is
something which is invisible or unreadable so he didn't text is mostly
achieved by setting the font color to the same color as a background and
rendering the text invisible unless the the user highlights it, okay it can serve
several purposes so using blackhat SEO you can do these
so you can link any of your videos of blocks to any of the platforms that
you're going to be working on so using these techniques you can make your
content appear on the ser P which is going to generate more traffic to your
website and also your get good leads out of it now the next one that I have on
the list is gree hat SEO generally if I say types of SEO we make use of black
hat or white hat but also sometimes we make use of grey
hat as well so what exactly is a scree head as you define the scree hat SEO
is a little tough but I've put across them in a certain way that it could help
you understand what exactly it stands for gree, a hat is not something that is
between the black hat and the white hat it's much different from what people say
guys here in this case it is a practice of using legal methods that help in
improving websites traffic are also referred to as devious witch
one day turn into a black hat also this falls somewhere in the middle as these
tactics and techniques are not specifically present in
GOOGLE GUIDELINES SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
so this is about the types of SEO s that are present in the market
right now talking about the different techniques or which is
sometimes referred to as types as well we have something called as on the page of
page and technical so you might have come across this keyword on-page of page
SEO s right these are nothing but the strategies that you follow to gain more
traffic by having content on the page and off the page now talking about
on-page SEO relates to the content that is present on the web page now you
might think what's so special about working on the content that is already
present on the page well there is all on-page activities primarily include
distribution of keywords in the right place inserting external links meta tags
description for it adding a customized URL to your content and also the last one
but not the one which you should ignore images so all these are present on the
page and hence optimizing it in a better the way will eventually drive more traffic
to your website now talking about the keyword distribution keyword
distribution should be done at the right place by this I mean to say that if
you're going to be writing a blog on SEO you need to know where to include the
word SEO in the entire blog if you're going to be using SEO or the first part
of the sentence on every other line is going to be making it very awkward
so keyword distribution plays a vital role in generating more traffic or many
leads to your website inserting external links you need not provide links to
other blogs or other external resources you can either link to your company's
blogs or articles or also you can link Something more relevant to it
even if you think the external source is giving more enlightenment or giving more
opportunity to learn about some of the a factor that you've mentioned you can always put a link to it links
play an important role guys if you are going to be writing an entire blog about digital
marketing you need more facts more resources and
so stats for stacks and facts you can either refer to the people or companies
which are mainly into digital marketing so this is how links play an important
the role now talking about meta tag description meta tags are something that
is present below your topic on the search engine pages let me show you guys
how it is visible if I type selenium release you me
you can see that our post is present over here and also you can see a description a small description over
here so how to build an effective selenium res you may go through this
a blog to understand how to build your a selenium resume and is an interview so
this meta description also plays an important role because you need to add
your keyword or even over here now
TALKING ABOUT ADDING CUSTOMIZED URL'S SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
to your content adding a different URL is going to be working for you
guys because the domain is going to be your company's name that is ours is
going to be a do record CO and followed by which we are going to be adding the
keyword also in the URL right so customized URL is going to help to get a
better view to our article and images images should have all tags and also
these should contain your keyword make
sure that you are your keyword in such a the way that it would help users to find it
away easily and what you're going to be discussing so this was about the
on-page optimization or on-page SEO now moving on to the next technique we have
off-page SEO this page SEO is also required to increase traffic on to your
website but it mainly focuses on external ranking mediums like backlinks
internal linking and many more this is most widely referred to as the
activities that are performed on the web page after it goes live on the internet
link building brand promotion are all a part of this off-page optimization or
off-page SEO in addition to this off page SEO also includes commenting on a
post sharing liking and building the user engagement brand promotion is
always required guys because branding is something that you should work for from
the scratch even if you have a CEO even if you don't have SEO it doesn't matter
but branding yourself in front of the social world or social media is very
important this can be done using off page SEO there's not going to be dealing
with anything present on the page but everything that is taken care
of after the article is posted online after you finish writing your article or
anything regarding a content marketing you'll have to link your force to one
another right now say if I've written a blog on what is digital marketing I can
use this waters digital marketing is linked to another blog where I can just
refer to just writing the digital marketing but not writing the entire
definition of it and not giving the exact proper explanation to what is
digital marketing I can just mention or put up a link to what is digital
marketing and then you're there so this is exactly how off-page SEO works
backlinking and internal linking plays an important role in off-page SEO now
the next one that I have on the list is
technical SEO is often related to the parts where there is no
content so what's this supposed to mean SEO is having the content and
optimizing it right so what exactly technical SEO does here it means that
you'll have strategies that improve the
website's back-end structure also as the name
suggests it handles the technical parameters that affect the visibility of
YOUR PAGES ON SEARCH ENGINE RESULT SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
so what exactly this means like I mentioned it takes care of all the
backend activities and you'll have to make strategies to improve the backend
of your post so when I say technically parameters we can talk about HTML CSS
HTML CSS JavaScript now traditionally the phrase technical SEO refers to
optimizing your site for crawling and indexing so we see what our crawling and
indexing in the next part of the session but it can also include any technical
the process meant to improve search visibility technical SEO is a broad and
exciting field covering everything from sitemaps meta tags JavaScript indexing
keyword research and many more it is
called technical because it has nothing to do with the actual content of the
website or the website promotionthe main goal of the technical SEO is to
optimize the infrastructure of a website so this was about the types of SEO and
also about the different techniques that are used in the types of SEO moving
ahead let's take a look at the working of a search engine, search engines are
used SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
for a better generation of results that you can look up to
knowing the working of search engines is going to be useful for better
results so let's see how these search engines work technically speaking
search engines have these primary functions that are crawling indexing and
ranking SEO FOR BEGINNERS, ETSY SEO FOR DUMMIES? SEARCH ENGINES FOR DUMMIES, WEBSITE SEO FOR BEGINNERS
so let's learn about them in detail okay now talking about crawling this
the process is called as spiders or web crawlers it automatically browses the
web and stores information regarding the webpages you visit it can also be termed
as a Google bot, they help and finding new and updated content online so this
starts by fetching the web pages that you had looked for and then follows
the link on those web pages to find new URLs the following the trace of links
the crawler will be able to find new content and add it to their index this
is called caffeine a huge database of previously searched two URLs that can
later be retrieved when you are seeking information about the content on a
particular URL I think is a goo match, to be honest, search engines work
by crawling hundreds of billions of pages using their web browsers so
these web crawlers are commonly called as search engine BOTS or spiders a
search engine navigates the webby downloading web pages and following
links on these pages to discover new pages that have been made available
trawling is a very easy process guys so this image here shows you how exactly
this works most search engines build an index based on crawling which is the
the process through which the search engines like Google Yahoo and pinch find a new
way to index mechanisms known as BOTS or spiders crawl the web using new pages so
these BOTS typically start with a list of websites URL determined from previous crawls when they detect
new links on these pages through tags like href SRC
they add these to the list of sites to the index then the search engines use their
algorithms to provide you with a ranked list
from their index of what pages you should be most interested in based on
the query that you've provided then the engine
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